SULT is a UK electrolyte brand that is seriously shaking up the hydration industry.

We designed, produced and delivered a giant inflatable sachet replica for them to use for brand awareness during the 2026 TCS London Marathon. The inflatable has become somewhat of a viral sensation across the internet allowing the SULT team to stage a pop up at their competitors event, get shown Live on BBC Sport and get noticed and talked about by 1,000s of people for their creative inflatable campaign and the impact it's had for their brand.

The perfect example of how the portability, durability and versatility of high-end custom inflatables can instantly blow up your brand and visibility.