Streetwear and Car culture are big business and with the rise of the Hype scene, limited drops, scarcity tactics & experiential events becoming ever more prevalent in 2026, it's essential for brands to make immediate impact and create a buzz during the short window all eyes are on them at events and brand activations. The challenge was to create a design concept for an iconic inflatable character sitting on top of a 40ft shipping container that would be a striking centrepiece to any event as well as being able to hold it's own and draw attention as a supporting piece at larger events. It was essential the inflatable would be quick and easy to deploy and look good from every angle.